Zizi Factory
FROM 0 TO 25 MILLIONS VIEWS ON TIKTOK
25 MILLIONS VIEWS ON TIKTOK
After a market study, we discovered that the potential customers of these naughty waffles were mainly on Tiktok, which is why we made this social network a main pillar of Zizi's growth. We shot engaging and trendy videos in their kitchen and A/B tested several types of videos to find the winning combination allowing Zizi to expect more than 22 million views on just 1 video.
CREATE A 20K INSTAGRAM AUDIENCE
For a concept like Zizi Factory with active customers on social networks, having an Instagram account was our main platform to showcase the brands image and its development.
The crossed-platform content and overall strategy allowed up to create committed and sustainable community for a "trendy" product. With partnerships, influencer marketing and innovative content, Zizi customers kept rediscovering their favourite naughty brand which allowed us to get gain over 20,000 subscribers in less than a year.
DIGITALISE YOUR PRODUCT
Managing virality with engagement strategies and content has allowed us to create a sustainable community for Zizi.
From photoshop used in campaigns and product placement to trending videos to increase Zizi's reach we have turned their waffles into a digital footprint.
Zizi Factory was the first concept food store in London to offers Naughty snacks - Gourmet waffles for adults to live a delicious and naughty experience.
As an innovative concept who has sparked lots of interest on social media in the ends of covid, we caught on Zizi's "virality". We created engaging and relatable content allowing us to skyrocket the brand from 0 to million of views on both Tiktok and Instagram.
Baguett
